marketing strategy


The main problem of the company was that is has amazing projects on the international market, but it doesn’t present its storytelling after successful realisations. Our job was to set DADA apart from its competitors. On top of that DADA wanted to hunt new employees which would suit them, that's why they urgently needed a well done promotion strategy.


After doing our research on DADA, we pinpointed their advantages over their competitors in their niche and set them apart with a strong brand positioning. We also demonstrated how to manage their social media, where they can announce their collabs and projects and be emotionally visible on the market.



Art Electro is a group of companies which provide engineering equipment for smart home technologies.