L’attention is a service which provides presents and flowers for women and your loved ones. This client got in touch with us during their launching stage. Our task was to set up their commercials efficiently, since we had little time till Christmas and New Year, when presents and flowers are especially needed.
Our main challenge was to visualise the company correctly in the media, since the presents that L’attention provided were mostly meant for women, however the ones who would use the service were men. That’s why we decided to segment the content. On the main site we decided to showcase the company itself with all the presents on it. The other site was ‘men’ where everything was designed for men to understand: how to order and why you should use the service.