ONE CLICK
SCOPE OF WORK
PR strategy & implementation
BRIEF
The partner CPA-branch released a YouTube show called “One click” about a former banker who managed to earn wealth through internet advertisements. Our job was to promote this show on the Russian film market and reach 1 million views on YouTube.
SOLUTION
We developed a promotion strategy which was based around posting articles/teaser-reviews on different media outlets with a large following. We also worked with social media, filmography communities and movie-platforms. After that we organised a premier party inviting celebrities and well known figures in the Russian film industries. We managed to surpass our goal and reached a whopping 2.6 million views on their youtube show.
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