Pumpa is a group of companies that includes several organisations in the field of orthodontics. We had to update the existing branding and develop new visual solutions. The current design was outdated and lacked a clear identity concept and a creative idea. We faced with the task of unitingall fields in terms of branding.
It was important to set Pumpa from their competitors and avoid obvious sociations (such as a tooth) when developing a logo. A petal was chosen as a unifying element, as a symbol of development, prosperity and constant growth. Each department has a corresponding colour, which was selected together with a psychologist, because the psychological meaning of colour in marketing and medicine is slightly different to the usual ones. So, we managed to create single ecosystem in the form of a flower.