Before our acquaintance with Wine Inn it was a small wine boutique chain. Wine Inn didn't have a clear brand positioning which would differ it from its competitors. Our job was to find and point out the unique benefits of the wine boutique so that we can spread their message in the best way possible. On top of that we had to freshen up their logo, take care of their abandoned social networks and a website where you could look and browse their range of wines.
We developed a strategy according to which Wine Inn became an art gallery, where every bottle of wine has its own unique story. In addition, we offered to redesign the logo and develop a design that conveyed a new message about art. We also had a party in connection with the opening at the Khlebozavod. More than 300 people came to the opening, and more than 1 million people were reached on social networks.